Mouthwash Industry Forecast: Key Players and Growth Analysis 2023-2028

Mouthwash Market Projected to Expand at 6.2% CAGR Through 2028

The Global Mouthwash Market is projected to grow at around 6.2% CAGR during the forecast period, i.e., 2023-28. The growth of the market would be propelled mainly by the surging prevalence of periodontal and gum diseases worldwide, rising consumer awareness of the importance of maintaining good oral hygiene, growing desire for fresh breath, and the mounting focus on the prevention of dental plaque & gingivitis. In addition, increasing launches of innovative mouthwashes with enhanced benefits, features, & flavors, coupled with the rapidly flourishing e-commerce sector, are other prominent aspects projected to drive the market in the future.

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Strategic Takeaways from the Report:

Market Sizing and Forecasting
Regulatory and Policy Influence
Competitive Trends and M&A Activity
Innovation Drivers and Disruptive Technologies
Investment Hotspots and Emerging Niches
Geographical Dynamics and Trade Flows

Mouthwash Market Segment Overview & Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By Product

Antiseptic Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
Cosmetic Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
Natural Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
Fluoride Mouthwash - Market Size & Forecast 2018-2028, (USD Million)

Among all, fluoride holds a prominent share of the Global Mouthwash Market. It owes to its widespread use worldwide and specific oral health benefits, such as cavity prevention, gum disease control, plaque reduction, or sensitivity relief, to consumers looking for more than just a breath freshener and aiming to address specific oral care needs.

By Indication

Periodontitis- Market Size & Forecast 2018-2028, (USD Million)
Mouth Ulcers- Market Size & Forecast 2018-2028, (USD Million)
Gingivitis- Market Size & Forecast 2018-2028, (USD Million)
- Dry mouth- Market Size & Forecast 2018-2028, (USD Million)
Others-- Market Size & Forecast 2018-2028, (USD Million)

By Distribution Channel

Retail Stores - Market Size & Forecast 2018-2028, (USD Million)
Pharmacies - Market Size & Forecast 2018-2028, (USD Million)
Online Stores - Market Size & Forecast 2018-2028, (USD Million)
Others- Market Size & Forecast 2018-2028, (USD Million)

Here, online stores have gained significant traction in recent years. It owes to their benefits, such as the convenience of shopping from anywhere and at any time without having to visit physical retail stores, coupled with the broad range of product offerings and competitive pricing.

By Region

North America
South America
Europe
Asia-Pacific
The Middle East and Africa.

Of all regions globally, North America is expected to acquire the largest share of the Mouthwash Market during 2023-28. The massive adoption of mouthwashes across the region owes to the mounting prevalence of dental diseases, ever-growing consumer awareness of oral care, the rising aging population, and an increasing number of product launches. Besides, the well-established distribution channels for oral care products, such as supermarkets, pharmacies, and convenience stores, which make mouthwash easily accessible to consumers, also contribute to the regional market growth.

These divisions help clarify demand patterns and expected shifts.

Market Driver

Growing Emphasis on Maintaining Good Oral Health - Several healthcare organizations, dental professionals, and oral health campaigns are actively promoting the significance of oral hygiene & regular dental care, which has driven consumers to prioritize their oral health to prevent dental problems, such as cavities, gum disease, & bad breath. In addition, preventive dentistry, which includes practices like regular brushing, flossing, and the use of mouthwash, is also gaining prominence. Hence, as more & more individuals are incorporating mouthwash into their daily oral care routine, it is augmenting the growth of the Global Mouthwash Market.

Mouthwash Market Competitive Snapshot from 2023-2028

The report highlights established and emerging players in the global Mouthwash Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

Colgate-Palmolive Company
Johnson & Johnson
Unilever
Proctor & Gamble
GlaxoSmithKline
Himalaya Wellness Company
Biotène
Amway
Dabur
Lion
Reckitt Benckiser Group Plc
Amflor
Perfora
Church & Dwight

Their activities include partnerships, product launches, and geographic expansions.

Mouthwash Industry Growth

Rising Availability of Alternative Oral Care Products & Practices - While mouthwash has been a popular product for maintaining oral hygiene, consumers nowadays are increasingly adopting natural & holistic oral care alternatives like natural toothpaste, oil pulling, herbal remedies, and other oral care practices. It owes to the fact that some mouthwash products contain alcohol, which causes discomfort, dryness, or irritation for certain individuals. As a result, there are rising concerns over the potential side effects of using mouthwashes, especially for individuals with specific oral conditions or sensitivities.

Additionally, fluoride toothpaste is gaining traction and is widely recommended by dental professionals for cavity prevention & overall oral health. Hence, as more & more consumers become aware of the benefits of these alternative oral care products, the demand for traditional mouthwashes may decline over the years, which would hamper the growth of the Global Mouthwash Market.

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