Exploring Influencer Marketing Platform Market: Rising Trends, Opportunities and Challenges Forecast 2030

A Quick Overview of Influencer Marketing Platform Market

The key object of this report on the Influencer Marketing Platform Market is to offer worthy data and a geographical perspective for predictions of market growth in the future. The recommendations added in this detailed report are insightful, and actionable offering a deep understanding of the industry. Moreover, it includes a comprehensive importance of aspects that have impacted the industry.

MarkNtel Advisors has recently studied an extensive market intelligence evaluation on the Influencer Marketing Platform Market. Also, the newly released report exhibits an engaging format that comprises compelling graphs, tables, charts, and figures as well. These seamlessly combined visual aids are designed to support the clarity and accuracy of the details presented, offering analysts a deep knowledge of the topic at hand.

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Influencer Marketing Platform Market Scenario:

The Global Influencer Marketing Platform Market size was valued at USD 14.18 billion in 2024 and is expected to grow at a CAGR of around 38.1% during the forecast period, i.e., 2024-30. By harnessing the influential power and credibility of key personalities, brands can forge genuine connections within specific demographics. By collaborating with influencers, brands strive to build attractive narrative, which precisely resonates with the customers’ demand. This marketing platform is highly booming across the global market in every sector for marketing their products or services, as it is observed to be more affecting method than traditional marketing, yielding heightened interaction and conversion rates. Nonetheless, maintaining authenticity and openness throughout campaigns is critical to successful influencer marketing. In short, influencer marketing provides brands with an exceptional chance to build trust and relationships with consumers in an environment packed with content options.

Influencer Marketing Platform Market - Industry Dynamics, Size, And Opportunity Forecast To 2030:

Market Driver - Growing Inclination Towards AI-Based Influencer Marketing Platform to Support Market Growth

In recent years, there has been a rising shift of businesses & large-scale organizations towards influencer platforms based on emerging technologies like Artificial Intelligence, Machine Learning, etc. According to the survey conducted by the Influencer Marketing Hub, in 2023, around 60% of companies across the Globe confirmed using AI Influencers. These technologically driven solutions help small & large-scale corporations to facilitate their brand campaign & optimize their content based on the consumer’s preference, giving positive outcomes to the companies. According to the Influencer Marketing hub, around 50% of organizations that used AI-based influencing solutions received positive results & feedback from consumers. Additionally, these solutions help in streamlining the task & automating the campaign process, which helps the organizations to minimize their operational expenses. Hence, enterprises across the Globe are increasingly seeking these AI-driven solutions.

Moreover, there is a surge in influencer fraud across the Globe. According to the statistics by KlugKlug, an influencer marketing company, around 58.5% of Instagram profiles of the influencers have spurious followers, and a few of the influencers are involved in fraudulent activities. Therefore, it becomes pivotal for organizations to seek solutions, such as AI-based Influencers & AI-driven platforms that help them in analyzing potential influencing fraud risks and improve the authenticity of the brand campaign. Thus, the rising shift of large & small enterprises towards AI solutions to boost efficiency and reach a large number of consumers is driving the Global Influencer Marketing Platform.

Influencer Marketing Platform Market Segmentation Analysis:

Influencer Marketing Platform Industry, analyzes, identifies, and highlights the main trends and drivers which are affecting each segment of the market. The market has been further divided into the following categories:

By Offering

Software- Market Size & Forecast 2019-2030, (USD Million)
- Software, By Type- Market Size & Forecast 2019-2030, (USD Million)
  - Web-based- Market Size & Forecast 2019-2030, (USD Million)
  - Mobile-based- Market Size & Forecast 2019-2030, (USD Million)
- Software, By Deployment Mode- Market Size & Forecast 2019-2030, (USD Million)
  - Cloud- Market Size & Forecast 2019-2030, (USD Million)
  - On-premises- Market Size & Forecast 2019-2030, (USD Million)
- Services- Market Size & Forecast 2019-2030, (USD Million)
  - Professional Services- Market Size & Forecast 2019-2030, (USD Million)
    - Consulting- Market Size & Forecast 2019-2030, (USD Million)
    - Deployment & Integration- Market Size & Forecast 2019-2030, (USD Million)
    - Support & Maintenance- Market Size & Forecast 2019-2030, (USD Million)
  - Managed Services- Market Size & Forecast 2019-2030, (USD Million)

By Application

Search & Discovery- Market Size & Forecast 2019-2030, (USD Million)
Campaign Management- Market Size & Forecast 2019-2030, (USD Million)
Analytics & Reporting- Market Size & Forecast 2019-2030, (USD Million)
Content Creation- Market Size & Forecast 2019-2030, (USD Million)
Influencer Relationship Management- Market Size & Forecast 2019-2030, (USD Million)
Compliance Management- Market Size & Forecast 2019-2030, (USD Million)
Payment Processing- Market Size & Forecast 2019-2030, (USD Million)
Product Seeding- Market Size & Forecast 2019-2030, (USD Million)
Social Listening- Market Size & Forecast 2019-2030, (USD Million)
Others- Market Size & Forecast 2019-2030, (USD Million)

By Marketing Type

Thought Leadership & Industry Expertise- Market Size & Forecast 2019-2030, (USD Million)
Content Marketing & Distribution- Market Size & Forecast 2019-2030, (USD Million)
Event Promotion & Attendance- Market Size & Forecast 2019-2030, (USD Million)
Product Launches & Announcements- Market Size & Forecast 2019-2030, (USD Million)
Lead Generation & Sales Enablement- Market Size & Forecast 2019-2030, (USD Million)
Employee Advocacy & Brand Endorsement- Market Size & Forecast 2019-2030, (USD Million)
Others- Market Size & Forecast 2019-2030, (USD Million)

By End-Use Industry

Retail & E-Commerce- Market Size & Forecast 2019-2030, (USD Million)
- Fashion & Lifestyle- Market Size & Forecast 2019-2030, (USD Million)
- Health Wellness- Market Size & Forecast 2019-2030, (USD Million)
- Sports & Fitness- Market Size & Forecast 2019-2030, (USD Million)
- Food & Beverages- Market Size & Forecast 2019-2030, (USD Million)
- Others- Market Size & Forecast 2019-2030, (USD Million)
Travel & Hospitality- Market Size & Forecast 2019-2030, (USD Million)
Media & Entertainment- Market Size & Forecast 2019-2030, (USD Million)
- Gaming- Market Size & Forecast 2019-2030, (USD Million)
- Advertising & Marketing Agencies and PR- Market Size & Forecast 2019-2030, (USD Million)
- Others- Market Size & Forecast 2019-2030, (USD Million)
BFSI- Market Size & Forecast 2019-2030, (USD Million)
Automotive & Transportation- Market Size & Forecast 2019-2030, (USD Million)
Education- Market Size & Forecast 2019-2030, (USD Million)
Healthcare & Life Sciences- Market Size & Forecast 2019-2030, (USD Million)
Others- Market Size & Forecast 2019-2030, (USD Million)

By Region

North America
South America
Europe
The Middle East & Africa
Asia-Pacific.

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Who are the Key Market Players in the Influencer Marketing Platform Market?

In the fast-changing Influencer Marketing Platform Market, understanding what our competitors are doing is crucial. By carefully analyzing things, we figured out some of the dominating players in the industry. So, the top companies of the Influencer Marketing Platform market ruling the industry are:

List of Key Companies Profiled:

IZEA
Launchmetrics
Triller
Com
Meltwater
Traackr
Io
Creatoriq
Later
Grin
Sprout Social
Captiv8
LTK
Brandwatch
Bazaarvoice
Others.

Global Influencer Marketing Platform Recent Development:

2023: Triller completely acquired Julius, a prominent influencer marketing solution, as part of its strategy to bolster its creator platform. This acquisition aims to provide customers with comprehensive insights and improved return on investment (ROI), in line with Triller's commitment to prioritize creators and their needs.

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