Kenya Tire Market Share & Forecast 2025–2030: Insights & Drivers

Market Size, Growth & Valuation (2025-30)

Kenya Tire Market size is valued at around USD 376 million in 2024 and is estimated to grow at a CAGR of around 5.7% during the forecast period, i.e., 2025-30.

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Kenya Tire Market Structure – Segmentation & Geography

By Vehicle Type

Passenger Car-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Light Commercial Vehicle (LCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Medium & Heavy Commercial Vehicle (MHCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Off-the Road Vehicle -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Two Wheeler-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

The Kenyan Tire Industry segmented by vehicle type shows that Passenger Car has the highest market share in both Value and Volume.

By Demand Type

OEM-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Aftermarket-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

The aftermarket demand type segment holds as much as 60-65% market share and therefore is the most dominant type of the tire industry in Kenya.

By Tire Type

Radial-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Bias-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

By Sales Channel

Online-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Direct Sales-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Multi Brand Stores-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Exclusive Outlets-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

By Price Category

Budget-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
Economy-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
Premium-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)

By Season

Summer-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
All Season-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)

By Tire Size

Tire Size 1 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Tire Size 2 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Tire Size 3 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Tire Size 4 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Tire Size 5- Market Size & Forecast 2020-2030F, Units Sold (Thousands).

Key Growth Trends (2025-2030)

Growing Demand for All-Terrain Tires – Current studies show that Kenya’s consumers are shifting more towards all-terrain tires that mostly function in all seasons reducing the cost of having different tires for different conditions. This trend reflects broader changes in vehicle usage patterns, infrastructure development, and lifestyle preferences which are driven by convenience and cost saving. There has been a significant increase in demand for the all-terrain tire with an estimated annual growth rate of around 12-15% in Kenya during recent years. Since there is a high growth seen in the infrastructure development, all-terrain tires are best suited for the job hence increasing the need. One of the key factors helping in the growing demand is Kenya's rich natural landscapes and growing adventure tourism that drives demand for vehicles equipped to handle off-road conditions. Although premium tires may carry a higher price tag compared to standard options, the industry is expected to see increased demand for these products due to their superior durability and comfort in adverse driving conditions.

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Research Methodology

MarkNtel Advisors employs a thorough and iterative research methodology to enhance accuracy in market estimates. Our process combines bottom-up and top-down approaches, focusing on data triangulation for validation. It includes defining research objectives, selecting representative samples, and collecting data through surveys and interviews. Post-collection, we analyze and validate the data using statistical tools, ensuring reliability. Finally, we forecast market trends through predictive modeling, compiling our insights into detailed reports with charts and strategic recommendations for informed decision-making.

Competitive Analysis Framework

The Kenya Tire industry is moderately fragmented, with key players focusing on technological advancements and strategic partnerships. A detailed competitive analysis helps businesses benchmark against industry leaders and identify growth opportunities.

Leading Kenya Tire Companies are:

Michelin Kenya Sdn Bhd
Giti Tire Pte. Ltd.
MRF
Pirelli & C.S.p.a
Goodyear Tire & Rubber Industries
Sumitomo Rubber Industries, Ltd.
Maxxis Tires Kenya
Kumho Tyre
Apollo Tyres Ltd.
Bridgestone Middle East & Africa FZE

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Key Questions Answered in This Report:

What is the current market size of Kenya Tire, and what growth rate is projected by 2030?
Which key trends are driving Kenya Tire market expansion in the next five years?
How does market segmentation impact industry dynamics?
Which geographic regions offer the highest growth potential?
What are the primary challenges hindering Kenya Tire industry growth?
How do regulatory policies influence market development?
What are the latest technological advancements impacting the sector?
Who are the leading Kenya Tire companies, and what are their market shares?
What strategies are top competitors adopting to maintain dominance?
What are the emerging niche segments with high growth potential?
How do macroeconomic factors affect market performance?
What are the investment opportunities for new entrants?
How does pricing strategy vary across different market segments?
What are the future innovation trends expected in this industry?

Other Report:

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