India Pan Masala Market Scope & Volume Analysis with Executive Overview 2030

Future India Pan Masala Market: Key Dynamics, Size & Share Analysis

The India Pan Masala Market size was valued at around USD 3.52 billion in 2024 and is projected to reach USD 4.26 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 3.23% during the forecast period, i.e., 2025-30. The India Pan Masala Market growth is due to the increasing inclination of consumers towards exotic & organic pan masala flavors, increase in disposable income, advanced packaging solutions, cultural practice of pan masala consumption, growing investments in the healthier alternative ingredients, advances in online delivery, regulatory norms, increasing investments in advertisements & celebrity endorsements, premiumization of the packing and gift boxes, growing working-class population, and others.

Top Market Challenges Impacting the India Pan Masala Market Growth

Stringent Regulatory Compliance Impeding Market Growth – The strict regulations imposed by the government officials of India, to comply with the international regulatory bodies, protect public health, and environmental protection, leading to an increase in the close monitoring and frequent raids.

The rising cases of cancer and other tobacco-related diseases have surged in India, with around 100,000 cases recorded annually, due to the consumption of tobacco and areca nut, key components of the pan masala. This has prompted the government officials to impose regulations like, Cigarettes and Other Tobacco Product Act, Food Safety and Standards Regulations, GST regulations, bans, and others. For instance, under the GST regulation, the non-tobacco pan masala has a taxation of 28% GST and 60% compensation cess, which inflates the price of the pan masalas. Additionally, several states like Maharashtra, Chhattisgarh, Gujarat, Bihar, Tamil Nadu, etc., have a permanent ban on the pan masala manufacturing and sale of the tobacco-based pan masalas, while Delhi and Uttar Pradesh have a temporary ban.

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Understanding the Core Segments in the India Pan Masala Market

India Pan Masala Market Size, Share & Industry Trends Analysis- By Product Type (Tobacco Pan Masala, Plain Pan Masala, Silver Coated Pan Masala, Flavored Pan Masala, Premium Pan Masala, Others), By Packaging Type (Pouches, Sachets, Tins/Boxes, Bottles, Others), By Pack Size (Single-Serve Packaging, Multi-Packaging, Family-Sized Packaging, Bulk Packaging, Others), By Distribution Channel (Retail Offline, [Convenience Stores, Tobacco/Pan Shops, Supermarkets/Hypermarkets, Departmental Stores, Others], Retail E-Commerce), By End-User Household/Individual, Commercial), Others

Geographical Analysis of the India Pan Masala Market

North
South
East
West

Who Dominates the India Pan Masala Market Insights on Key Industry Players?

Companies are strengthening their presence in the India Pan Masala market by adopting strategies such as forming strategic alliances, leveraging AI, entering partnerships, pursuing mergers and acquisitions, expanding into new regions, and introducing innovative products and services.

Dharampal Satyapal Group (DS Group)
Manikchand Group
Godfrey Phillips India Ltd.
Pan Parag India Ltd.
Dharampal Premchand Ltd.
Vimal Pan Masala Company
Shikhar Group
KP Group
Others

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